1943
Mustafa Vasfi Diren, our founder, graduated from the Bursa Agricultural College
as an agricultural technician. He served in large private plantations and agricultural
state enterprises until 1958.
1958
Believing that economic improvement depends on industry related to agriculture and
agriculture, Mustafa Vasfi Diren stepped up his work in this field. By generating
increased value from Turkiye’s existing agricultural resources and for the purpose
of distinguishing this value to the Turkish economy, he founded Dimes.
1964
Having broken new ground in the food sector, Dimes has become the “first fruit juice
producer in Turkiye”.
1975-77
The fruit processing and filling unit at Dimes’ Tokat plant was automated. The land
in Kemalpasa was purchased for the Izmir Plant, which was to open up Dimes to the
world.
1985
Dimes renewed its production plants and a modern production plant established on
33,500 m² of land, functioning in a 16,000 m² outdoor area and a cool storage unit
with a 3,000 ton storage capacity entered into service.
1990’s
The use of cardboard packaging for fruit juices started in 1990. In 1994, Dimes
obtained the TSE (Turkish Quality Institute) certificate for all of its products,
ensuring that its products met Turkiye’s official quality standards. Dimes never
made any sacrifice in the quality of its products and in 1999 we obtained the ISO
9002 Quality Assurance System Certificate. Dimes has always set its goals for the
progress of regional production and the progress of the Turkish economy. In 1995,
Dimes included milk processing and filling units in its investment schedules in
a step towards redeveloping cattle breeding for milk in the Middle Black Sea Region
– a region that was then struggling – and also with the aim of preventing migration
away from the area, and the company started producing dairy products in the same
year.Dimes founded the Nobel Marketing Limited Company to manage the sales and marketing
processes more actively.
2000
Dimes achieved yet another milestone with the opening of a factory completed in
a very short space of time in the İzmir Kemalpasa Industrial zone. This plant is
featured among the top ten fruit juice producing plants in the world in terms of
its technical facilities.
2003
Dimes leased the Kozova Agricultural Enterprise, owned by the Ministry of Agriculture,
located on a 5,415 acre plot of land in the Turhal suburb of Tokat as the majority
shareholder, with a 25% share participation of Tigem (General Directorate of Agricultural
Enterprises) for 30 years, under the name of the “Kazova Vasfi Diren Agricultural
Enterprise” and thus becoming the first establishment to work in cooperation between
the public and private sectors.
2004
We launched the first screw-capped cardboard packaging and produced the first “Citric
acid-free (E330)” fruit juice. We became the leader of the fruit juice and nectar
market in Turkiye. We were awarded the ISO 14001 Environmental management and HACCP
certificates and therefore proved once more that we produce according to global
standards. We became first brand when the issue is fruit juices within a short time
with our brand communication projects. We produced the first functional fruit juice
and the first light juice in Turkiye.
2005
We became the first Turkish fruit juice brand to export to 53 countries in the world.
At the end of 2005, we co-opted a plant in Taşlıçiftlik, Tokat situated in a 41,000
acre plot of land. After integrating this plant into our system, we started processing
fruit in this plant in 2006. We realized Turkiye’s first production of pure pomegranate
juice and grape juice in cardboard packaging.According to statistics announced by
the Istanbul Chamber of Commerce (ISO) in August, Dimes reached 190th place in the
list of 500 industrial giants, up 98 places from its position 7 years previously.
2006
With the new investments, Dimes continues its production process at its plants in
Izmir and Tokat on a total of 146,000 m² of land, of which 60,000 m² is enclosed.
We have the capacity to produce 300,000 tons of fruit juice, 120,000 tons of milk
and dairy products and 80,000 tons of fruit processing each year. We qualified for
the “Fast Fish” award in food sector.
2007
According to research published in the May 2007 edition of the Capital Magazine
by the Brand Finance & Brand, the Dimes brand was the most valuable brand in the
soft beverages category. We expanded the range of our products from 15 in 2006 to
23 products in 2007, and were the first company to produce quince nectar in Turkiye.
Additionally, we placed this product in the functional drinks category, the first
fruit juice suitable for consumption by diabetics to be launched in Turkiye.
2008
Dimes Azerbaijan Factory, which is Dimes’s first foreign facility investment started
operations, and shipments to countries in the region were started to be made from
here. According to the Istanbul Chamber of Industry (İSO) data announced in July
of 2008, Dimes rose to the 238th position in the 500 Industry Giants in Türkiye
listing. Found to be worthy of Consumer Award in the hygiene and quality category
by the Consumer Dialogue Association. Renewed fruit juice packaging in order to
carry the natural quality of its products over to its packages as well. Collected
functional products that bring extra benefits under the Dimes Life category and
started to produce these products in 750 ml. carton packaging.
2009
Rose to the 38th position from the 80th position in Capital Magazine's “Türkiye's
Most Valuable Brands” survey and became the most valuable brand in Non-alcoholic
Beverages Category. Dimes Milk's brand and package design was renewed and the new
milk brand became “Dimes Çiftlik Yolu/Dimes Farm Road”. Added Dimes Life Peach-Red
Carrots Nectar, Türkiye's and Europe's first fruit juice helping to lower cholesterol
levels, to the functional products group. Added Lemonade and Ice Tea to the product
portfolio with the Dimes Buzz brand. Increased the number of countries exported
to with the Dimes brand to 73.